White & Co Living

White & Co. is a stylish Australian women’s fashion boutique and online retailer founded in Melbourne in 2016 by Krissy Whitehead. Proudly female-led and customer-focused, the brand is dedicated to making effortless, everyday style accessible for modern women. White & Co. curates an extensive collection of high-quality clothing, footwear and accessories from both local and international designers, alongside its own in-house label, White & Co. The Label, which features versatile basics and wardrobe staples designed to mix, match and move with real life. The company blends timeless design with comfort, offering inclusive sizing and wardrobe essentials that suit a wide range of lifestyles — from casual weekends to smart-casual workwear. With boutique locations in Victoria (including Malvern and Mornington) and a strong online presence shipping across Australia, New Zealand and beyond, White & Co. is committed to exceptional customer experiences both in-store and online. At its core, the business champions confidence, versatility and style for women of all ages.